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Walz, Heiko: Online-Werbung
48,00 € *
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Erscheinungsdatum: 09.12.2000, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Online-Werbung, Titelzusatz: Werbe-Banner im World Wide Web, Autor: Walz, Heiko, Verlag: Diplom.de, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 112, Informationen: Paperback, Gewicht: 169 gr, Verkäufer: averdo

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Stand: 05.07.2020
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Schlenkrich, A: Online-Markenkommunikation zum ...
58,00 € *
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Erscheinungsdatum: 30.01.2002, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Online-Markenkommunikation zum Aufbau von Markenwelten im World Wide Web, Autor: Schlenkrich, Antonia, Verlag: Diplom.de, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 184, Informationen: Paperback, Gewicht: 274 gr, Verkäufer: averdo

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Stand: 05.07.2020
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Mühlenbeck, Frank: Community Marketing Management
29,90 € *
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Erscheinungsdatum: 06.05.2008, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Community Marketing Management, Titelzusatz: Wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt, Auflage: 2. Auflage von 1980 // 2. Auflage, Autor: Mühlenbeck, Frank // Skibicki, Klemens, Verlag: Books on Demand // BoD - Books on Demand, Sprache: Deutsch, Schlagworte: Internet // Wirtschaft // Recht // Business // Management // World Wide Web, Rubrik: Wirtschaft, Seiten: 260, Informationen: Paperback, Gewicht: 418 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.07.2020
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Döring, M: Möglichkeiten und kritische Würdigun...
38,00 € *
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Erscheinungsdatum: 18.09.1997, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Möglichkeiten und kritische Würdigung der Adaption klassischer Werbewirkungsanalysen und Messung der Nutzung und Akzeptanz von werblicher Kommunikation in Online-Netzen, Titelzusatz: Am Beispiel Internet/World Wide Web, Autor: Döring, Mathias, Verlag: Diplom.de, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 200, Informationen: Paperback, Gewicht: 296 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.07.2020
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How to Make Money Work for You: Opportunities O...
9,95 € *
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Making money online is not magic or secret nowadays. You just need to know some techniques. Suppose you have writing skills; then why can’t you earn from the power of your mind? The world wide web is a huge space that is filled with ways wherein you can earn money by simply just having your own computer and Internet connection. Everyone is talking about it, but only a few know exactly how to earn money online the proper way.   The Internet is open to everyone, so why not get a slice of the money pie it offers? But time and effort must be exerted for this to come into fruition. Again, there are lots of ways to earn money online without any website involved. (Though these days, websites are becoming your most valuable online "real-estate"). You can start building and owning online to generate passive income even while you're sleeping. Here is a summary audiobook to lay out some fundamental strategies with which you can kick off.  Audiobook content includes:  "Unique Tips to Make Money Online""How to Use the Online Tools to Make Money Fast""How to Effectively Make Money Online Without any Website""How to Make Money with Internet Marketing - Training, Tools, and Patience""Make Money Through Blogging""Work at Home and Make Money""Make Money Your Friend""How to Make Money Online Economically" 1. Language: English. Narrator: Brittany Schank. Audio sample: http://samples.audible.de/bk/acx0/133759/bk_acx0_133759_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.07.2020
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How to Make Money Online & Building Your Busine...
9,95 € *
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If you knew the best strategies that modern entrepreneurs are using to make money online, maybe you might ask yourself “can I do it too?”If you knew “the top best passive income ideas that you can create easily from home”, maybe you might be ready to “building your business financial freedom” also?If you knew “the only methods that enable you to live a rich economic business life that you want”, you should listen to this book!The World Wide Web has provided thousands of individuals the opportunities that enable them to work in their comfortable surroundings.The result is quite simply that when making money online, you acquire more opportunities to enjoy your life more.The real beauty of starting a home business on the Internet is that nearly all opportunities don't require a great deal of capital investment. Think about it!Online businesses have more scope for profits and improvement in a short period than offline businesses and this is the reason why more and more people are trying their hand at these online businesses.All you need for succeeding in the Internet business are effective making money online ideas.Unfortunately, make money online ideas come and go, and they are rarely taken seriously.But why? That's because most of the make money online ideas suck and all they do is waste your time and resources.However, having been in the online marketing field for several years now, I've found the top make money online ideas that are rock solid and, when properly applied, are almost guaranteed to earn you a living online.Trust me; there is money to be made online. 1. Language: English. Narrator: Alex Robbins. Audio sample: http://samples.audible.de/bk/acx0/197724/bk_acx0_197724_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.07.2020
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Social Media Marketing 2019: How to Become Infl...
9,95 € *
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Sосіаl Mеdіа Marketing is the рrосеѕѕ оf gaining аttеntіоn and wеb traffic thrоugh thе social mеdіа ѕіtеѕ. During thіѕ process, usually creative content to rеасh the mаѕѕеѕ thrоugh рublісіtу coming frоm a third-party truѕtеd source nееdѕ tо bе created in order for реорlе to share the соntеnt of thеіr іntеrеѕt with оthеrѕ аnd create a vісіоuѕ сhаіn that would mаkе business cover аnd gо bеуоnd thе market audience intended. Every online mаrkеtеr nееdѕ tо hаvе a gоаl, a product, a ѕеrvісе аnd a саuѕе to рrоmоtе through the vаѕt аnd оvеrwhеlmіng World Wide Web. If you аlrеаdу hаvе thоѕе things dеfіnеd іn уоur mind, then congratulations! Thаt соuld bе рrоbаblу thе hаrdеѕt раrt оf entering into thе ѕосіаl mеdіа сhаllеngе, and frоm now on, еvеrу ѕіnglе еffоrt wіll соntrіbutе tо rеасh those goals efficiently and flawlessly untіl you рut уоur fееt оn the Sосіаl Media Guru ѕtаtuѕ. The Sосіаl Mеdіа world іѕ wide and more еxtеnѕіvе thаn ever. It іѕ a vеrу strategic mаrkеtіng platform that reaches dіffеrеnt cultures, ages, rеlіgіоn, ѕеxеѕ, lосаtіоnѕ, іntеrеѕtѕ аnd ѕuсh, thеrеfоrе, it mаkеѕ іt thе perfect vehicle tо reach аnd tаrgеt thе right audience аnd асhіеvе tоtаl success. Thе whole wоrld wоn't саrе аbоut vіdео gаmеѕ, fоr example, but only thе реорlе who are interested in video games. If уоu tаrgеt mаlе audience with аdѕ оf hіgh hееlѕ оn ѕаlе, mауbе some оf thеm wоuld go and buу a pair or two fоr their wives, but a раіr оr two is not еxасtlу thе kіnd оf impact уоu wаnt to have. Therefore, уоu fосuѕ on certain group аgеѕ and certain оthеr fасtоrѕ thаt cause some services аnd products, videos, and nеwѕ tо gо "vіrаl".Listen to this book to know more!  1. Language: English. Narrator: Carpe Diem. Audio sample: http://samples.audible.de/bk/acx0/167671/bk_acx0_167671_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.07.2020
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The Little, Brown Handbook, Global Edition
48,62 € *
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For courses in English Composition. The gold standard of handbooks – unmatched in accuracy, currency, and reliabilityThe Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab™ not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Accessibility and Ease of Use Authoritative and accessible coverage of the writing process, grammar, research, and documentation have made The Little, Brown Handbook one of the bestselling handbooks of all time. A clean, uncluttered page design uses color and type clearly to distinguish parts of the book and elements of the pages. Annotations on both visual and verbal examples connect principles and illustrations. Dictionary-style headers in the index make it easy to find entries, and helpful endpapers offer several paths to the book’s content. NEW! Streamlined explanations and new explanatory headings throughout make key information easier to find. Academic Writing NEW! A greatly expanded overview of common academic genres in the chapter on academic writing (now at the start of Part 2), such as responses, critical analyses, arguments, informative and personal writing, and research papers and reports, highlights key features of each genre and points students to examples in the handbook. NEW! A summary box titled “The writing situation” with each of the sample papers gives an overview of the situation to which the student responded–subject, purpose, audience, genre, and use of sources–thus connecting concepts with actual writing. NEW! Eighteen examples of academic writing in varied genres appear throughout the handbook, among them a new critical analysis of an advertisement and a new social-science research report documented in APA style. Synthesis receives special emphasis wherever students might need help balancing their own and others’ views, such as in responding to texts and visuals. NEW! The expanded chapter on critical reading and writing includes two full-length opinion pieces as exercises in critical reading, a new advertisement with a student’s analysis, a revised discussion of writing critically about texts and visuals, and a new critical analysis paper. Parts 9 and 10 give students a solid foundation in research writing and writing in the disciplines (literature, other humanities, social sciences, natural and applied sciences), along with extensive coverage of documentation in MLA, Chicago, APA, and CSE styles. NEW! Key material on academic integrity in Chapter 6 on academic writing and Chapter 44 on plagiarism discusses developing one’s own perspective on a topic, using and managing sources, and avoiding plagiarism. Other chapters throughout the handbook reinforce these important topics. Research Writing and Documentation To help students develop their own perspectives on their research subjects, the text advises asking questions, entering into dialog with sources, and presenting multiple views fairly and responsibly. Extensive attention to research methods supports students in the early stages of research. The discussion of searching for and evaluating sources–library, Web, and social media–helps students to refine search terms and to distinguish between reliable and unreliable sources. Case studies show the application of critical criteria to sample articles, Web documents, and a blog. NEW! A streamlined discussion of gathering information from sources stresses keeping accurate records of source material and marking borrowed words. Meticulous attention to research writing across the disciplines emphasizes managing information, using the library as a research gateway, evaluating and synthesizing sources, avoiding plagiarism, and documenting sources accurately. Students learn how to document and cite sources ethically in MLA, Chicago, APA, and CSE styles. NEW! A chapter on documenting sources explains key features of source documentation, defines the relationship between in-text citations and a bibliography, and presents pros and cons of bibliography software. NEW! Updated, annotated samples of key source types illustrate MLA and APA documentation, showing students how to find the bibliographical information needed to cite each type and highlighting the similarities and differences between print and database sources. NEW! Reorganized chapters for all four styles group sources by type, thus simplifying the process of finding appropriate models and clarifying differences among print, database, Web, and other sources. NEW! A succinct guide accompanies the index to the models in each style to help students match their sources with appropriate citation formats. NEW! The chapter on CSE documentation reflects the new eighth edition of Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers. NEW! A complete social-science research report shows APA style in the context of student writing. Two research papers illustrate MLA style and include a paper-in-progress, following a student through the research process and culminating in an annotated essay on green consumerism. The extensive chapter on avoiding plagiarism discusses deliberate and careless plagiarism, shows examples of plagiarized and revised sentences, and gives updated advice about avoiding plagiarism with online sources. Writing As a Process NEW! A reorganized presentation of drafting, revising, and editing distinguishes revising more clearly as a step separate from editing. NEW! An expanded discussion of thesis covers using the thesis statement to preview organization. NEW! New, relevant examples in Chapter 4 on paragraphs illustrate important concepts of coherence, organization, and development. NEW! A revised and streamlined chapter on presenting writing focuses on essential information related to document design, visuals and other media, writing for online environments, and oral presentations. NEW! A revised discussion of preparing a writing portfolio gives an overview of common formats and requirements. Usage, Grammar, and Punctuation NEW! Revised explanations of grammar concepts and rules throughout simplify the presentation and emphasize key material. NEW! Two common trouble spots—sentence fragments and passive voice—are discussed in greater detail and illustrated with new and more examples. NEW! Dozens of new and revised examples and exercises clarify and test important concepts. NEW! Added examples in Part 8 on effective words show common shortcuts of texting and other electronic communication and how to revise them for academic writing. Visual and Media Literacy Thorough discussions of critically reading advertisements, graphs, and other visuals appear in Chapter 7 on critical reading, Chapter 8 on reading arguments, and Chapter 43 on working with sources. NEW! A student work-in-progress illustrates the process of analyzing an advertisement and culminates in a sample critical analysis. NEW! Updated and detailed help with preparing or finding illustrations appears in Chapter 5 on presenting writing and Chapter Preface for Students: Using This Book Preface for Instructors PART 1: The Process of Writing 1. Assessing the Writing Situation a. Understanding how writing happens b. Analyzing the writing situation c. Discovering and limiting a subject d. Defining a purpose e. Considering the audience f. Understanding genres 2. Discovering and Shaping Ideas a. Discovering ideas b. Developing a thesis c. Organizing ideas SAMPLE INFORMATIVE ESSAY 3. Drafting, Revising, and Editing a. Writing the first draft b. Revising a draft c. Giving and receiving comments d. Examining a sample revision e. Editing the revised draft f. Preparing and proofreading the final draft g. SAMPLE FINAL DRAFT (RESPONSE ESSAY) h. Preparing a writing portfolio 4. Writing and Revising Paragraphs a. Relating paragraphs in the essay b. Maintaining paragraph unity c. Achieving paragraph coherence d. Developing the paragraph e. Writing special kinds of paragraphs 5. Presenting Writing a. Formatting academic writing SAMPLE MARKETING REPORT b. Using visuals and other media in multimodal writing c. Presenting writing on the Web SAMPLE WEB SITE SAMPLE LITERACY NARRATIVE POSTED TO A BLOG d. Making oral presentations SAMPLE POWERPOINT SLIDES PART 2: Reading and Writing in and out of College 6. Writing in Academic Situations a. Determining purpose and audienceb. Using an academic genrec. Choosing structure and content d. Using sources with integritye. Using academic language f. Communicating with instructors and classmates 7. Critical Reading and Writing a. Using techniques of critical reading b. Summarizing c. Developing a critical response d. Viewing visuals critically e. Writing criticallyf. Examining sample critical analyses SAMPLE CRITICAL ANALYSIS OF A TEXT SAMPLE CRITICAL ANALYSIS OF AN IMAGE 8. Reading Arguments Critically a. Recognizing the elements of argument b. Testing claims c. Weighing evidence d. Discovering assumptions e. Watching language, hearing tone f. Judging reasonableness g. Recognizing fallacies h. Reading visual arguments 9. Writing an Argument a. Finding a subject b. Conceiving a thesis statement c. Analyzing your purpose and your audience d. Using reason e. Using evidence f. Reaching your readers g. Organizing your argument h. Revising your argument i. SAMPLE PROPOSAL ARGUMENT 10. Taking Essay Exams a. Preparing for an essay examination b. Planning your time and your answer c. Starting the essay d. Developing the essay e. Rereading the essay 11. Public Writing a. Writing on social media b. Writing business letters and memos SAMPLE LETTER AND MEMO c. Writing a job application SAMPLE LETTER AND RESUMES d. Writing business reports and proposals SAMPLE REPORT AND PROPOSAL e. Writing for community work SAMPLE NEWSLETTER, ONLINE POST PART 3: Grammatical Sentences 12. Understanding Sentence Grammar a. Understanding the basic sentence b. Expanding the basic sentence with single words c. Expanding the basic sentence with word groups d. Compounding words, phrases, and clauses e. Changing the usual word order f. Classifying sentences 13. Case of Nouns and Pronouns a. Compound subjects and complements b. Compound objects c. We or us with a noun d. Appositives e. Pronoun after than or as in a comparison f. Subjects and objects of infinitives g. Who vs. whom h. Case before a gerund 14. Verbs Verb Forms a. Regular and irregular verbs b. Sit and set; lie and lay; rise and raise c. Omitted -s and -ed endings d. Helping verbs e. Verb plus gerund or infinitive f. Verb plus participle Tense g. Appropriate tense for meaning h. Sequence of tenses Mood i. Subjunctive verb forms Voice j. Active vs. passive voice 15. Agreement a. Agreement between subject and verb b. Agreement between pronoun and antecedent 16. Adjectives and Adverbs a. Adjectives only with nouns and pronouns b. Adjectives after linking verbs c. Adjectives with objects; adverbs with verbs d. Comparative and superlative forms e. Double negatives f. Overuse of nouns as modifiers g. Present and past participles as adjectives h. A, an, the, and other determiners PART 4: Clear Sentences 17. Sentence Fragments a. Tests for sentence completeness, revision of fragments b. Subordinate clause c. Verbal or prepositional phrase d. Other fragments e. Acceptable uses of incomplete sentences 18. Comma Splices and Fused Sentences a. Main clauses not joined by coordinating conjunction b. Main clauses related by a conjunctive adverb or transitional expression c. Main clauses with no conjunction or punctuation 19. Pronoun Reference a. Clear reference to one antecedent b. Clear placement of pronoun and antecedent c. Reference to specific antecedent d. Indefinite use of you e. Clear use of it f. Appropriate who, which, that 20. Shifts a. Person and number b. Tense and mood c. Subject and voice d. Indirect and direct quotations and questions 21. Misplaced and Dangling Modifiers a.For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab(TM) not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 05.07.2020
Zum Angebot
The Little, Brown Handbook, Global Edition
48,62 € *
ggf. zzgl. Versand

For courses in English Composition. The gold standard of handbooks – unmatched in accuracy, currency, and reliabilityThe Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab™ not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Accessibility and Ease of Use Authoritative and accessible coverage of the writing process, grammar, research, and documentation have made The Little, Brown Handbook one of the bestselling handbooks of all time. A clean, uncluttered page design uses color and type clearly to distinguish parts of the book and elements of the pages. Annotations on both visual and verbal examples connect principles and illustrations. Dictionary-style headers in the index make it easy to find entries, and helpful endpapers offer several paths to the book’s content. NEW! Streamlined explanations and new explanatory headings throughout make key information easier to find. Academic Writing NEW! A greatly expanded overview of common academic genres in the chapter on academic writing (now at the start of Part 2), such as responses, critical analyses, arguments, informative and personal writing, and research papers and reports, highlights key features of each genre and points students to examples in the handbook. NEW! A summary box titled “The writing situation” with each of the sample papers gives an overview of the situation to which the student responded–subject, purpose, audience, genre, and use of sources–thus connecting concepts with actual writing. NEW! Eighteen examples of academic writing in varied genres appear throughout the handbook, among them a new critical analysis of an advertisement and a new social-science research report documented in APA style. Synthesis receives special emphasis wherever students might need help balancing their own and others’ views, such as in responding to texts and visuals. NEW! The expanded chapter on critical reading and writing includes two full-length opinion pieces as exercises in critical reading, a new advertisement with a student’s analysis, a revised discussion of writing critically about texts and visuals, and a new critical analysis paper. Parts 9 and 10 give students a solid foundation in research writing and writing in the disciplines (literature, other humanities, social sciences, natural and applied sciences), along with extensive coverage of documentation in MLA, Chicago, APA, and CSE styles. NEW! Key material on academic integrity in Chapter 6 on academic writing and Chapter 44 on plagiarism discusses developing one’s own perspective on a topic, using and managing sources, and avoiding plagiarism. Other chapters throughout the handbook reinforce these important topics. Research Writing and Documentation To help students develop their own perspectives on their research subjects, the text advises asking questions, entering into dialog with sources, and presenting multiple views fairly and responsibly. Extensive attention to research methods supports students in the early stages of research. The discussion of searching for and evaluating sources–library, Web, and social media–helps students to refine search terms and to distinguish between reliable and unreliable sources. Case studies show the application of critical criteria to sample articles, Web documents, and a blog. NEW! A streamlined discussion of gathering information from sources stresses keeping accurate records of source material and marking borrowed words. Meticulous attention to research writing across the disciplines emphasizes managing information, using the library as a research gateway, evaluating and synthesizing sources, avoiding plagiarism, and documenting sources accurately. Students learn how to document and cite sources ethically in MLA, Chicago, APA, and CSE styles. NEW! A chapter on documenting sources explains key features of source documentation, defines the relationship between in-text citations and a bibliography, and presents pros and cons of bibliography software. NEW! Updated, annotated samples of key source types illustrate MLA and APA documentation, showing students how to find the bibliographical information needed to cite each type and highlighting the similarities and differences between print and database sources. NEW! Reorganized chapters for all four styles group sources by type, thus simplifying the process of finding appropriate models and clarifying differences among print, database, Web, and other sources. NEW! A succinct guide accompanies the index to the models in each style to help students match their sources with appropriate citation formats. NEW! The chapter on CSE documentation reflects the new eighth edition of Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers. NEW! A complete social-science research report shows APA style in the context of student writing. Two research papers illustrate MLA style and include a paper-in-progress, following a student through the research process and culminating in an annotated essay on green consumerism. The extensive chapter on avoiding plagiarism discusses deliberate and careless plagiarism, shows examples of plagiarized and revised sentences, and gives updated advice about avoiding plagiarism with online sources. Writing As a Process NEW! A reorganized presentation of drafting, revising, and editing distinguishes revising more clearly as a step separate from editing. NEW! An expanded discussion of thesis covers using the thesis statement to preview organization. NEW! New, relevant examples in Chapter 4 on paragraphs illustrate important concepts of coherence, organization, and development. NEW! A revised and streamlined chapter on presenting writing focuses on essential information related to document design, visuals and other media, writing for online environments, and oral presentations. NEW! A revised discussion of preparing a writing portfolio gives an overview of common formats and requirements. Usage, Grammar, and Punctuation NEW! Revised explanations of grammar concepts and rules throughout simplify the presentation and emphasize key material. NEW! Two common trouble spots—sentence fragments and passive voice—are discussed in greater detail and illustrated with new and more examples. NEW! Dozens of new and revised examples and exercises clarify and test important concepts. NEW! Added examples in Part 8 on effective words show common shortcuts of texting and other electronic communication and how to revise them for academic writing. Visual and Media Literacy Thorough discussions of critically reading advertisements, graphs, and other visuals appear in Chapter 7 on critical reading, Chapter 8 on reading arguments, and Chapter 43 on working with sources. NEW! A student work-in-progress illustrates the process of analyzing an advertisement and culminates in a sample critical analysis. NEW! Updated and detailed help with preparing or finding illustrations appears in Chapter 5 on presenting writing and Chapter Preface for Students: Using This Book Preface for Instructors PART 1: The Process of Writing 1. Assessing the Writing Situation a. Understanding how writing happens b. Analyzing the writing situation c. Discovering and limiting a subject d. Defining a purpose e. Considering the audience f. Understanding genres 2. Discovering and Shaping Ideas a. Discovering ideas b. Developing a thesis c. Organizing ideas SAMPLE INFORMATIVE ESSAY 3. Drafting, Revising, and Editing a. Writing the first draft b. Revising a draft c. Giving and receiving comments d. Examining a sample revision e. Editing the revised draft f. Preparing and proofreading the final draft g. SAMPLE FINAL DRAFT (RESPONSE ESSAY) h. Preparing a writing portfolio 4. Writing and Revising Paragraphs a. Relating paragraphs in the essay b. Maintaining paragraph unity c. Achieving paragraph coherence d. Developing the paragraph e. Writing special kinds of paragraphs 5. Presenting Writing a. Formatting academic writing SAMPLE MARKETING REPORT b. Using visuals and other media in multimodal writing c. Presenting writing on the Web SAMPLE WEB SITE SAMPLE LITERACY NARRATIVE POSTED TO A BLOG d. Making oral presentations SAMPLE POWERPOINT SLIDES PART 2: Reading and Writing in and out of College 6. Writing in Academic Situations a. Determining purpose and audienceb. Using an academic genrec. Choosing structure and content d. Using sources with integritye. Using academic language f. Communicating with instructors and classmates 7. Critical Reading and Writing a. Using techniques of critical reading b. Summarizing c. Developing a critical response d. Viewing visuals critically e. Writing criticallyf. Examining sample critical analyses SAMPLE CRITICAL ANALYSIS OF A TEXT SAMPLE CRITICAL ANALYSIS OF AN IMAGE 8. Reading Arguments Critically a. Recognizing the elements of argument b. Testing claims c. Weighing evidence d. Discovering assumptions e. Watching language, hearing tone f. Judging reasonableness g. Recognizing fallacies h. Reading visual arguments 9. Writing an Argument a. Finding a subject b. Conceiving a thesis statement c. Analyzing your purpose and your audience d. Using reason e. Using evidence f. Reaching your readers g. Organizing your argument h. Revising your argument i. SAMPLE PROPOSAL ARGUMENT 10. Taking Essay Exams a. Preparing for an essay examination b. Planning your time and your answer c. Starting the essay d. Developing the essay e. Rereading the essay 11. Public Writing a. Writing on social media b. Writing business letters and memos SAMPLE LETTER AND MEMO c. Writing a job application SAMPLE LETTER AND RESUMES d. Writing business reports and proposals SAMPLE REPORT AND PROPOSAL e. Writing for community work SAMPLE NEWSLETTER, ONLINE POST PART 3: Grammatical Sentences 12. Understanding Sentence Grammar a. Understanding the basic sentence b. Expanding the basic sentence with single words c. Expanding the basic sentence with word groups d. Compounding words, phrases, and clauses e. Changing the usual word order f. Classifying sentences 13. Case of Nouns and Pronouns a. Compound subjects and complements b. Compound objects c. We or us with a noun d. Appositives e. Pronoun after than or as in a comparison f. Subjects and objects of infinitives g. Who vs. whom h. Case before a gerund 14. Verbs Verb Forms a. Regular and irregular verbs b. Sit and set; lie and lay; rise and raise c. Omitted -s and -ed endings d. Helping verbs e. Verb plus gerund or infinitive f. Verb plus participle Tense g. Appropriate tense for meaning h. Sequence of tenses Mood i. Subjunctive verb forms Voice j. Active vs. passive voice 15. Agreement a. Agreement between subject and verb b. Agreement between pronoun and antecedent 16. Adjectives and Adverbs a. Adjectives only with nouns and pronouns b. Adjectives after linking verbs c. Adjectives with objects; adverbs with verbs d. Comparative and superlative forms e. Double negatives f. Overuse of nouns as modifiers g. Present and past participles as adjectives h. A, an, the, and other determiners PART 4: Clear Sentences 17. Sentence Fragments a. Tests for sentence completeness, revision of fragments b. Subordinate clause c. Verbal or prepositional phrase d. Other fragments e. Acceptable uses of incomplete sentences 18. Comma Splices and Fused Sentences a. Main clauses not joined by coordinating conjunction b. Main clauses related by a conjunctive adverb or transitional expression c. Main clauses with no conjunction or punctuation 19. Pronoun Reference a. Clear reference to one antecedent b. Clear placement of pronoun and antecedent c. Reference to specific antecedent d. Indefinite use of you e. Clear use of it f. Appropriate who, which, that 20. Shifts a. Person and number b. Tense and mood c. Subject and voice d. Indirect and direct quotations and questions 21. Misplaced and Dangling Modifiers a.For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab(TM) not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Stand: 05.07.2020
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