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User Buyer Behavior in the World Wide Web
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User Buyer Behavior in the World Wide Web ab 38 € als Taschenbuch: An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U. S.. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 25.05.2020
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User Buyer Behavior in the World Wide Web
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User Buyer Behavior in the World Wide Web ab 38 € als pdf eBook: An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U. S. . 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 25.05.2020
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User Buyer Behavior in the World Wide Web
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User Buyer Behavior in the World Wide Web ab 38 EURO An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U. S.

Anbieter: ebook.de
Stand: 25.05.2020
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User Buyer Behavior in the World Wide Web
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User Buyer Behavior in the World Wide Web ab 38 EURO An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U. S. . 1. Auflage

Anbieter: ebook.de
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User Buyer Behavior in the World Wide Web
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Diploma Thesis from the year 1996 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, RWTH Aachen University (unbekannt), course: Wirtschaftsinformatik, Prof. Dr. Michael Bastian, language: English, abstract: Inhaltsangabe:Inhaltsverzeichnis:Inhaltsverzeichnis:CONTENTSAcknowledgmentContentsTablesFigures1Introduction1.1Purpose of the Investigation1.2Statement of the Problem/Background1.3Research Objectives1.4Methodology1.5Assumptions1.6Limitations1.7Discussion of Terms1.8Organization of the Investigation1.9The Need for the Investigation2Exploring the WWW User Buyer Behavior - a Summary of Previous Surveys2.1GVU/Hermes 4th WWW User Survey2.2CommerceNet/Nielsen Internet Demographics Survey2.3Sociological Study by the University of Trier3Empirical Analysis3.1Goal of the Empirical Analysis3.2Methodology3.2.1Survey Design3.2.1.1Research Design3.2.1.2Data Sources3.2.1.3Sampling Concept3.2.2The Questionnaire3.2.2.1Questionnaire Design3.2.2.2First Subsection: General Characteristics of WWW Usage3.2.2.3Second Subsection: Product Concern Issues3.2.2.4Third Subsection: Classification Data/Demographics3.2.3Technical Implementation4Results and Discussion4.1General Demographics and Web Usage4.1.1Location4.1.2Gender4.1.3Age4.1.4Marital Status4.1.5Education4.1.6Occupation4.1.7Income4.1.8Method of Access4.1.9Time Spent on the Web4.1.10Activities on the Web4.1.11Sensitivity to rising costs4.2Attitudes Toward Web Products and Services4.2.1Preferred Products4.2.2Moderately Preferred Products4.2.3Moderately Unaccepted Products4.2.4Unaccepted Products4.3Attitudes Toward Purchasing Through the World Wide Web4.3.1Experience with Web Purchases4.3.2Satisfaction with Web Purchases4.3.3Security4.3.4Influence of Security Concerns4.3.5Total Purchase Dollars4.4Information Sought4.4.1Attitude Toward Text Product Information4.4.2Attitude Toward Graphic Product Information4.5User Profile5Summary, Conclusion and Recommendations for Further Study5.1Summary and Conclusion5.2Recommendations for Further StudyWorks CitedVERSICHERUNG APPENDIXBei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu.Bitte fordern Sie die Unterlagen unter agentur@diplom.de, per Fax unter 040-655 99 222 oder telefonisch unter 040-655 99 20 an.

Anbieter: Dodax
Stand: 25.05.2020
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Advances in Electronic Marketing
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There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

Anbieter: Orell Fuessli CH
Stand: 25.05.2020
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User Buyer Behavior in the World Wide Web
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Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: CONTENTS Acknowledgment Contents Tables Figures 1Introduction 1.1Purpose of the Investigation 1.2Statement of the Problem/Background 1.3Research Objectives 1.4Methodology 1.5Assumptions 1.6Limitations 1.7Discussion of Terms 1.8Organization of the Investigation 1.9The Need for the Investigation 2Exploring the WWW User Buyer Behavior - a Summary of Previous Surveys 2.1GVU/Hermes 4th WWW User Survey 2.2CommerceNet/Nielsen Internet Demographics Survey 2.3Sociological Study by the University of Trier 3Empirical Analysis 3.1Goal of the Empirical Analysis 3.2Methodology 3.2.1Survey Design 3.2.1.1Research Design 3.2.1.2Data Sources 3.2.1.3Sampling Concept 3.2.2The Questionnaire 3.2.2.1Questionnaire Design 3.2.2.2First Subsection: General Characteristics of WWW Usage 3.2.2.3Second Subsection: Product Concern Issues 3.2.2.4Third Subsection: Classification Data/Demographics 3.2.3Technical Implementation 4Results and Discussion 4.1General Demographics and Web Usage 4.1.1Location 4.1.2Gender 4.1.3Age 4.1.4Marital Status 4.1.5Education 4.1.6Occupation 4.1.7Income 4.1.8Method of Access 4.1.9Time Spent on the Web 4.1.10Activities on the Web 4.1.11Sensitivity to rising costs 4.2Attitudes Toward Web Products and Services 4.2.1Preferred Products 4.2.2Moderately Preferred Products 4.2.3Moderately Unaccepted Products 4.2.4Unaccepted Products 4.3Attitudes Toward Purchasing Through the World Wide Web 4.3.1Experience with Web Purchases 4.3.2Satisfaction with Web Purchases 4.3.3Security 4.3.4Influence of Security Concerns 4.3.5Total Purchase Dollars 4.4Information Sought 4.4.1Attitude Toward Text Product Information 4.4.2Attitude Toward Graphic Product Information 4.5User Profile 5Summary, Conclusion and Recommendations for Further Study 5.1Summary and Conclusion 5.2Recommendations for Further Study Works Cited VERSICHERUNG APPENDIX Bei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu. Bitte fordern Sie die Unterlagen unter agentur@diplom.de, per Fax unter 040-655 99 222 oder telefonisch unter 040-655 99 20 an.

Anbieter: Orell Fuessli CH
Stand: 25.05.2020
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Advances in Electronic Marketing
79,99 € *
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There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

Anbieter: Thalia AT
Stand: 25.05.2020
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User Buyer Behavior in the World Wide Web
38,00 € *
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Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: CONTENTS Acknowledgment Contents Tables Figures 1Introduction 1.1Purpose of the Investigation 1.2Statement of the Problem/Background 1.3Research Objectives 1.4Methodology 1.5Assumptions 1.6Limitations 1.7Discussion of Terms 1.8Organization of the Investigation 1.9The Need for the Investigation 2Exploring the WWW User Buyer Behavior - a Summary of Previous Surveys 2.1GVU/Hermes 4th WWW User Survey 2.2CommerceNet/Nielsen Internet Demographics Survey 2.3Sociological Study by the University of Trier 3Empirical Analysis 3.1Goal of the Empirical Analysis 3.2Methodology 3.2.1Survey Design 3.2.1.1Research Design 3.2.1.2Data Sources 3.2.1.3Sampling Concept 3.2.2The Questionnaire 3.2.2.1Questionnaire Design 3.2.2.2First Subsection: General Characteristics of WWW Usage 3.2.2.3Second Subsection: Product Concern Issues 3.2.2.4Third Subsection: Classification Data/Demographics 3.2.3Technical Implementation 4Results and Discussion 4.1General Demographics and Web Usage 4.1.1Location 4.1.2Gender 4.1.3Age 4.1.4Marital Status 4.1.5Education 4.1.6Occupation 4.1.7Income 4.1.8Method of Access 4.1.9Time Spent on the Web 4.1.10Activities on the Web 4.1.11Sensitivity to rising costs 4.2Attitudes Toward Web Products and Services 4.2.1Preferred Products 4.2.2Moderately Preferred Products 4.2.3Moderately Unaccepted Products 4.2.4Unaccepted Products 4.3Attitudes Toward Purchasing Through the World Wide Web 4.3.1Experience with Web Purchases 4.3.2Satisfaction with Web Purchases 4.3.3Security 4.3.4Influence of Security Concerns 4.3.5Total Purchase Dollars 4.4Information Sought 4.4.1Attitude Toward Text Product Information 4.4.2Attitude Toward Graphic Product Information 4.5User Profile 5Summary, Conclusion and Recommendations for Further Study 5.1Summary and Conclusion 5.2Recommendations for Further Study Works Cited VERSICHERUNG APPENDIX Bei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu. Bitte fordern Sie die Unterlagen unter agentur@diplom.de, per Fax unter 040-655 99 222 oder telefonisch unter 040-655 99 20 an.

Anbieter: Thalia AT
Stand: 25.05.2020
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